Advertisers need to optimize their media mix as the video ecosystem continues to expand. The power of streaming’s incremental reach is undeniable, but recent data shows that traditional TV remains the foundation for multiscreen TV campaigns. Read more to see the latest trends according to our #TVViewership report: https://comca.st/3wCjkwy
Effectv
Advertising Services
New York, NY 31,284 followers
Effectv, a Comcast company, helps advertisers use the best of digital with the power of TV to grow their business.
About us
Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. For more information, visit www.effectv.com.
- Website
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http://www.effectv.com
External link for Effectv
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Founded
- 2003
- Specialties
- advertising, marketing, cable tv advertising, online advertising, cross-platform advertising, multiscreen advertising, local advertising, sports advertising, digital advertising, small business advertising, automotive advertising, political advertising, OTT, CTV, advanced advertising, New TV Ecosystem, and regional advertising
Locations
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Primary
New York, NY 10036, US
Employees at Effectv
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Michael Iaccarino
Global Enterprise Executive | High-Performance Team Leader | Transformational Program Delivery Expert | Professional Services Lead
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Jeff Reinhardt
Media & Marketing Professional focused on leveraging data to target audiences across all platforms
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lani baruch
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Ron Przywara, MBA
Updates
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#HappyMothersDay to all the superhero moms and mothers-at-heart. Today we honor your love and dedication and show gratitude for all you do. Wishing you a day of love, happiness and relaxation. And a special shout-out to the moms on our teams who balance work and family with grace and persistence. We appreciate you!
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Don't miss Dawn Lee Williamson, SVP and Head of Sales Development for Effectv, at the Asian Pacific American Institute for Congressional Studies (APAICS) Legislative Leadership Summit! Register today to learn more about the untapped buying power of the Asian American Community: https://comca.st/3WujroC.
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The #automotive industry is experiencing a full-blown transformation, resulting in major disruption to the standard ways of business. Here are four things auto advertisers can do today to thrive in the current market: https://comca.st/3UQ4lIP
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See you in Baltimore May 14-17 with ASOTU | More Than Cars! #asotucon #automotiveadvertising
DEALERS: Going to the Automotive State of the Union Conference? Book a private conversation with Effectv to learn how they can help you get in front of more car buyers! Why should you? Well, the way people buy cars is evolving, which makes it more important to connect with consumers in a meaningful way. Effectv delivers impactful TV and streaming ad solutions using aggregated Comcast data insights to help auto dealerships and manufacturers reach potential car buyers. With 80+ targetable, auto-specific audience segments, Effectv delivers the right message to the right audience at the right time 👊 Scan to book directly with them on-site at ASOTU CON in Baltimore, MD! ____ #automotiveretail #automotiveadvertising #cardealers #automotivemarketing #dealerships
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Is voting for a candidate the same as purchasing something? When it comes to thinking about advertising strategy, Chris Vail, VP, Political Advertising Sales at Effectv, says the behaviors are really not that different. Last month he joined the Coalition for Innovative Media Measurement (CIMM) Summit to talk about local measurement, streaming, and political advertising. For more from Chris on political advertising, and how addressable can be used to reach voters, check it his latest article here: https://comca.st/3Upssws
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Anthony Jingoli joins the stage at ASOTU CON 2024 on May 16 to discuss the evolution of addressable advertising and what it means for the automotive sector. He'll provide tips for transforming your auto advertising strategy with the tools and insights needed to win in a competitive market. Learn more: https://comca.st/3UpWD6J #cardealers #automotiveindustry #ASOTUCon ASOTU | More Than Cars
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Year-round, teams across Comcast NBCUniversal are dedicated to showcasing the far-reaching impact on culture and society made by Asian American, Native Hawaiian, and Pacific Islander (AANHPI) communities. The month of May marks a special moment for us to further amplify AANHPI stories to celebrate the rich diversity of the Asian diaspora and spotlight its groundbreaking contributions to media, entrepreneurship, digital equity, education, and more. See the full story: https://comca.st/4do3NBe #AANHPIMonth
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The LGBTQ+ community is poised to become one of the most politically influential groups in the coming years. Here are four key points from our recently launched LGBTQ+ Voters Report for #politicaladvertisers: 1️⃣ 7.2% of Americans currently identify as lesbian, gay, bisexual, transgender, or something other than cisgender/heterosexual. 2️⃣ By 2030, 14.3% of the entire voting-eligible population will likely identify as LGBTQ+. 3️⃣ 47% of LGBTQ+ voters are under the age of 35. 4️⃣ In 2022, 82% of LGBTQ+ adults reported voting, compared to 52% of all adults. Learn more by downloading Effectv’s LGBTQ+ Voters Report: https://comca.st/3w6Nisy
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“This was an initiative where everyone stepped up to complete tasks outside of their day-to-day responsibilities. That’s the culture we have here — if something needs to be done, we’ll figure it out and find success together.” - Jared Solow, Senior Product Manager, Commercialization, Effectv Learn more about the innovation our product and tech teams at Effectv are working on: https://comca.st/3W8IEVg